A practical marketing and design studio built around clarity and accountability.
Southpaw treats marketing and design as a business function, not a creative exercise detached from reality. We start by understanding how your company actually operates: how leads are handled, where decisions get stuck, what your team can realistically execute, and what success needs to look like in plain terms. That context keeps the work grounded and prevents the usual disconnect between strategy and day to day operations.
From there, we focus on clarity and clean execution. Messaging should be easy to understand, design should build trust and support conversion, and every recommendation should connect to a measurable outcome. We do not chase trends or pad scope.
Southpaw was founded by Evan Marshall, an eastern Iowa native with a practical, outcomes focused approach to marketing and design. After more than a decade in marketing, digital strategy, and design roles across multiple industries, Evan saw the same issues repeat: strategies disconnected from day to day reality, creative that looked good but did not perform, and reporting that made results harder to understand. Southpaw was built as the alternative: a small, senior led studio that offers direct collaboration, honest guidance, and disciplined execution focused on measurable progress.
“I built Southpaw to do the kind of work I would want if it were my business on the line. Clear thinking, honest execution, and no wasted motion.”
Southpaw is a small, collaborative team of strategists, designers, and marketers who value clear thinking and accountability over noise. We work closely together, share context across projects, and stay aligned on priorities so work moves efficiently and decisions do not get lost in handoffs.
Our culture is practical and low ego. Ideas are challenged, feedback is direct, and the focus stays on what will actually improve performance for our clients. We care about doing the work well, communicating clearly, and standing behind the results. That mindset allows us to stay flexible, move quickly, and maintain a level of consistency that is difficult to achieve in larger, layered organizations.
Clients see one team, not a collection of roles. The same people involved in planning are involved in execution, which keeps strategy grounded and accountability clear. The result is a working relationship that feels straightforward, collaborative, and dependable.
“Southpaw led a full brand refresh and turned scattered assets into a system we can actually use. They tightened the messaging, rebuilt our logo and visuals, and delivered templates that keep everything consistent across proposals, email, and print. The result is a brand that feels credible, clean, and unmistakably us, and our team is faster because we are not reinventing the wheel every time.”
Manufacturing and Distribution
“Southpaw rebuilt our pitch deck around a clearer story and a tighter flow. They simplified the narrative, sharpened the proof points, and designed slides that support the conversation instead of distracting from it. The difference showed up immediately in meetings: fewer questions about basics, more time on fit, and faster next steps because prospects understood the value quickly.”
B2B SaaS Company
“Southpaw rebuilt our Google Ads structure, cleaned up targeting, and rewrote the ads so people understand what we do before they click. They also fixed tracking and reporting so we can see what is working without guesswork. Within weeks, lead quality improved, wasted spend dropped, and sales conversations started at a higher level because inquiries were more relevant.”
Family Medical Practice
Southpaw works best with businesses that value clear communication, honest feedback, and thoughtful decision making. Our clients are typically owners or leadership teams who want to understand what is being done and why, and who view marketing as an investment that should be measured, refined, and improved over time.
We are a good fit for teams that want a collaborative partner rather than a hands off vendor. The best relationships are built with clients who appreciate direct answers, realistic expectations, and a shared focus on long term progress over short term noise.
Southpaw is intentionally built to work closely with small and mid sized businesses. That focus allows us to stay directly involved, move quickly, and give each client the level of attention and care that larger agencies often cannot. We keep our client roster selective so the work stays thoughtful, responsive, and aligned with real business goals rather than volume.
We go beyond surface level SEO. We use best practice methods to improve how your site is structured, how your pages read, and how you show up in search, so the right people can find you and your brand stays visible as search continues to change.
Generate more leads and sales with practical local marketing. We improve your Google Business Profile, strengthen local SEO, and build a repeatable review process, then support it with targeted campaigns when it makes sense.
Establish a strong foundation with technical SEO that removes the issues holding your site back. We run crawl audits, fix indexing and duplication problems, check HTTPS and redirects, and clean up site structure so search engines can access your pages.
We build custom, mobile ready websites that support your marketing and make it easier for visitors to take action. Our approach focuses on clear CTAs, simple page flow, fast load times, with content written to match your audience and your offer.
Our social media services help you build brand awareness and stay consistent where customers pay attention. We review your competitors, look at what your audience responds to, and build a content and campaign plan around that.
Reach high intent prospects with PPC campaigns built around what people are actually searching for. We handle keyword research, campaign structure, and ongoing optimization, then align landing pages with clear CTAs so clicks turn into leads.
Stay top of mind with email campaigns that feel on brand and drive action. We help structure your lists, create and test campaigns before launch, and write subject lines and messaging that earn opens and clicks without sounding spammy.
We design marketing collateral that supports sales and keeps your brand consistent across every touchpoint. From one pagers and pitch decks to social graphics and print pieces, we create clean, professional assets your team can use immediately.
We offer reliable website hosting built for speed, security, and stability. Hosting includes SSL, regular backups, monitoring, and routine updates, plus responsive support for troubleshooting and small site changes when you need them.
Southpaw is a marketing and design studio that delivers practical, goal driven marketing services and advertising support. We focus on the fundamentals that move the business: stronger lead quality, higher conversion rates, and a website and brand that build trust quickly.
Work with us and you get direct collaboration, clear priorities, and measurable progress, without the noise and overhead of a large agency.
We help you deliver the right message to the right audience. We review what is working, find the gaps, and build focused campaigns that drive measurable results.
We bring experience and stay current on what is working. Our campaigns follow best practices, stay compliant with guidelines, and are built around measurable performance.
You will always know what is happening and why. We keep reporting simple, tie work back to goals, and make the next steps obvious without burying you in dashboards.
Our services stay flexible as your needs change. Whether you need to scale up for busy seasons, or pull spend back temporarily, we adjust the plan and keep your marketing aligned.
We build marketing services around your budget, so you get the visibility and lead flow you need without overspending. Scope can scale over time as goals and capacity change.
You are not passed around a big team. You work directly with the people doing the strategy and the work, with faster feedback, cleaner execution, and fewer dropped details.
